WEKOnnect Group – Brighter Times

Our Solutions

WEKOnnect Group is a Research, Communications and Social Development Agency. We believe that every client’s desire is to find unique solutions, with their products or services satisfying their customers/audiences.

For over 8 years, the group, through its agencies that include Research, MashRoom IMC, and Kaalomate Community Development Agency, has demonstrated passion and skill as it strives to search, find, and deliver solutions relevant to the individual, corporate and social needs.

Our Research Agency specializes in the strategy, design, data collection, analysis and delivery of insights from Market and Social Research. In addition to our national and EAC clientele, we have global accreditation to conduct data collection in Uganda, Kenya, Rwanda and South Sudan on behalf of Kantar, one of the world’s leading research and insight entities.

Here is how we can research together

One

Our research offering includes Quantitative assessments such as Surveys done either Face-to-face or CATI/ Telephone Call Interviews, Digital Analytics, and Retail Audits. Qualitative assessments through Focus Group Discussions, In-depth Interviews, Key Informant Interviews, Literature/Document Reviews, Observation, Mystery Client, and Immersions. Other assessments include Tests: Concept Tests, Materials Pretests and Product Tests. Our Field Management covers Translation, Data Collection, and Data Quality Assurance.

Two

Trust us with formative research such as baseline studies, strategy-informative research for business, communication (Creative, Media) and inception dipsticks, as well as with periodic assessments through Monitoring & Evaluation for among others Brand Health, Campaigns & Projects, Midterm & End-line

Three

Here’s some of the research we’ve done

Working directly and in partnerships, some of our work over the years includes

Research

Silence is Deadly (SID) Campaign Evaluation

Research

Kantar

Research

Project for the Restoration of Livelihoods in the Northern Region (PRELNOR)

MashRoom Integrated Marketing & Communications (IMC) is our dedicated agency for Communications solutions. The communication services we offer include Strategy Development, Branding, Campaign Development and Implementation (Media and Interpersonal Communication Management).

We use a blend of Human-Centred Design and Innovation approaches to deliver communication products that create Excitement, generate Demand and Growth, deliver Success and help brands and businesses to continuously Evolve with the realities of today and the eventualities of the future.

Here’s how we can create together

One

Our roots in, and inter-agency collaboration with research facilitate a much-needed, blended balance between our artistic intuition and the need for evidence-based insight, making it possible to create practical, yet ingenious communications.

Two

We love to pitch our organic ideas against tested communication models and theories, in so doing, allowing us to be “disruptively orderly”. You can rest assured that even our wildest ideas and products are grounded in robust strategy. We have a specific, dedicated focus on using a Co-Creation approach to creativity, believing firmly that creativity begins with you (anyone) and as such, we love to have a sit down with all stakeholders, more so the targets of the communication, to tap into the deep gold mines of their experiences and preferences.

Three

So, whether it is a fast-moving consumer good, a niche service or a complex behaviour change issue, we’ll explore and unpack it with research evidence, collaboratively design approaches, tools, communication materials and implementation strategies that deliver impactful results.