Sema

Sema

Understanding Customers and Market Dynamics to Inform Product Design

Understanding customers and market dynamics to inform product design_WEKOnnect Group

Stanbic Bank Uganda sought to refresh its Customer Value Proposition (CVP) for affluent clients by validating and improving offerings aligned to five strategic pillars: Loans, Transactions, Investments, Insurance, and Beyond Banking. The bank required data-driven insights to inform solution refinement…